A short lesson about leaflets

OK. You’ve set up a business. You’re raring to go and want your first leaflet designed so you can tell all your customers.
The most common mistake business people make when they plan a leaflet is to assume it’s a one-function piece of communication. A leaflet can work for your business on many levels.
What you produce [...]

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Advertising legend, David Ogilvy … and WD40

For those of you who have a strong interest in advertising facts and practices, I suggest you read “Ogilvy on Advertising” and “Confessions of an Advertising Man” by David Ogilvy. They offer a refreshingly tangible insight into workable formulae and dispense general consultancy advice that is hard to find elsewhere.
Also on the topic of advertising [...]

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Is online training the way forward?

A very large client of mine has been urging me to consider changing the training Boost Multimedia offer, to provide online training videos. I’ll be honest with you, the man/woman hours that go into the preparation, the recording of 100’s of well-planned video containing 1,000’s of hours of instruction is a daunting task by any [...]

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How much does good graphic design cost?

For any business people out there, wondering how much design should cost, The Design Council issued the following design cost guidelines in 2005, and things haven’t changed much since:
FREELANCE:
Designers fresh from college: £200-400 a day
Experienced designers: £500-800 a day
SMALL AGENCIES (up to 5 staff):
Designers: £400-800 a day
Principal designers: up to £1,000 a day
MEDIUM SIZED AGENCIES [...]

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Way back when …

There’s plenty news in the press about the plethora of students raking in the straight A’s for their work. In fact, stories about straight A’s are no longer novel, and a little bit – dare I say – common. I think about where it will get these students in the short, and long, term. [I also [...]

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Pretentious – moi?

Leading ad and design agencies invariably call upon the cream of talent for their solutions, but sometimes even they get it wrong. It’s a very fine balance between self-indulgence of an idea and an esoteric approach.
At the Cannes Lions ad festival this week, AKQA won the Grand Prix in online advertising/innovative ideas for its Fiat eco:Drive campaign: a [...]

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From sketching to circuitry

I cast a glance towards my old life-drawing of a model who posed for me when I was at art college, and I realised how out of practice I am with this skill. At one point I recall being almost addicted to drawing everything I saw, which resulted in a frenzied kind of energy in [...]

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Turning over a new leaf

Just a quick one to say: check out our NEW ”Scrapbook” page, which features miscellaneous inspirational sources …

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“The same, but different.”

We often hear these words from clients who know (roughly) where their target audience lies, and what they want, but who are afraid to rock the boat with their marketing material. The fact they say “the same” indicates their desire to align with the competition and fear of taking risks. And for “different”, read “better”. 
I [...]

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Meaning …?

Valueless.
Worthless.
Costless.
Priceless.

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