OK. You’ve set up a business. You’re raring to go and want your first leaflet designed so you can tell all your customers.
The most common mistake business people make when they plan a leaflet is to assume it’s a one-function piece of communication. A leaflet can work for your business on many levels.
What you produce must GIVE the customer something. If you make it all about your products and services they will simply switch off.
Give your customer as much of an insight into the BENEFITS of your service as possible.
THEN … GIVE THEM MORE. Make them want to keep your leaflet.
This may be in the form of:
• further information
• further resources
• interesting facts – people love weird little facts that are relevant
• relevant contact numbers
• a map to your business, if appropriate
• images that look probable, relevant, good quality and feature people …
… and if the leaflet is going to an existing customer, build up the relationship by using extras like puzzles, humour or highlight special/limited offers.
And then get Boost to put it all together for you, so it looks enticing, engaging and persuasive.
Entry: Traci Rochester
