For those of you who have a strong interest in advertising facts and practices, I suggest you read “Ogilvy on Advertising” and “Confessions of an Advertising Man” by David Ogilvy. They offer a refreshingly tangible insight into workable formulae and dispense general consultancy advice that is hard to find elsewhere.
Also on the topic of advertising and marketing, some of you may have been lucky enough to tune into a Radio 4 programme aired over the last few weeks about WD40. The programme explored the marketing strategies employed by the chief in command, since the product’s conception, but it also raised interesting points about staff management, and brand placement. An acronym for Water Displacement Formula 40, the product has an ever-growing fan base, and the company that produces it maintains a simple approach in an often unneccessarily complicated marketing world. One particularly interesting aspect to their broadening of their customer experience is the invitation to customers to submit any ideas for new uses. My favourite, however, is its use in bars and clubs, as a way of preventing drug abuse, which can be found at the following link.
