For any business people out there, wondering how much design should cost, The Design Council issued the following design cost guidelines in 2005, and things haven’t changed much since:
FREELANCE:
Designers fresh from college: £200-400 a day
Experienced designers: £500-800 a day
SMALL AGENCIES (up to 5 staff):
Designers: £400-800 a day
Principal designers: up to £1,000 a day
MEDIUM SIZED AGENCIES (up to 20 staff):
Designers to senior designers: £600-900 a day
Principal designers and senior account managers: £900-1,200 a day
LARGE AGENCIES (20+ staff):
Designers: £600-1,000 a day
Specialist design consultants: £800-1,200 a day
Principals and ‘name’ designers: £1,200+ a day
OUR CHARGES AT BOOST MULTIMEDIA:
We charge £400-600 a day, currently, as our overheads are low but our designers are all senior and/or ex-major agency creatives.
Our suggestion to those of you looking for the cheapest possible designer to do your job:
Think of designers as you would builders: go for the cheapest quote and you’ll find that the work is messy, the attitude is sloppy, knowledge and experience is minimal, the foundations are dangerously shaky, and when things go wrong: don’t expect to see them for dust. Isn’t your business worth as much to you as your house?
