Increased levels of web traffic have meant an exponential rise in the number of websites that go online every day. So often I hear the phrase “We just want some web presence”. To simply be online, unless you are lucky enough to have a service or product no-one else offers, is like having a shop in the middle of the Welsh valleys, surrounded by Leylandii. Let me elaborate…
Firstly, you need to tell everyone where you are, and how to get to you (web optimisation). Now, they’re standing in front of your shop. Great. What if the shop looks a mess or it’s unclear what you’re selling, and to whom? That’s down to the web design. The shop window has to be enticing, so they want to come in. When they come in, the products have to look enticing too, with clear labels and descriptions (web writing), and the customer has to be able to find what they want, easily (structural design). They have to enjoy being in the shop, walking around it. And now, you’ll want them to buy something before they leave to tell someone else how simple and enjoyable the whole experience was for them. After that, the product has to be worthy and not fall apart after purchase (!) – that bit’s down to you. Of course, Boost offers all of the web services I mention, but whether or not you choose us, or recommend us, bear these simple principles in mind and you shouldn’t go far wrong. Simply having a website these days is no longer enough, and you have to take your website to another level to make a serious investment in your business, and therefore see a good return.
Entry: Traci Rochester.
Great post. When people realise that a web site comes down to the 4 components you mention and not just one (i.e. build it and they will come) they will usually realise far greater potential from an online presence.
Love the blog, keep up the great posts!
Darren